Bruce’s Blog

Blog or Get Off The Pot

In the exploding world of content marketing, it’s pretty easy to jump on the blog bandwagon these days. Within hours, virtually anyone can be publishing online.

The real challenge, however, is sustainability.

It kept me from blogging during my first year of business – and I’m a professional writer for Pete’s sake. Nonetheless, I refused to blog until I was willing to take on the responsibility of producing meaningful content on a regular basis.

When determining whether to blog or not, I wrestled with these questions:

1)    What topics would be of interest to my target audience?

2)    How often would I need to blog to develop a relevant following?

3)    How much time would readers give up to read my blog?

After noodling on it for months, I finally worked up the courage to launch my blog based on the following promise.

I will write a blog (300 words or less) at least once a month on topics that will inform, educate and – on occasion – entertain readers for 90 seconds or less.

Blogging is a good marketing tactic for businesses and non-profits regardless of shape or size because it enables you to provide insight and knowledge – pro bono – to your target audience.

I’m glad I finally got off the pot and started to blog.

Bruce Tieves is an accomplished freelance copywriter and brand aficionado. He specializes in creating buyer interest in products and services for businesses of all sizes.

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