Convenience: Don’t Underestimate Its Brand Value
Americans love convenience. And it regularly influences our choices in life. Whether it’s as trivial as where to stop for gas, or as meaningful as where to work, convenience consistently comes into play either consciously or subconsciously when making choices. It’s far more influential than we realize. My dog groomer recently vacated her suburban storefront and moved her business 8 miles southeast to a rural location. Her decision to relocate – based primarily on two very legitimate reasons: reducing overhead costs...
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