Bruce’s Blog

Slip on the Right Suit Before Surfing on LinkedIn

Typo in the subject line!

That was a comment someone published on another person’s post on LinkedIn. It was in regard to an obvious, inadvertent typo that appeared in the post headline – which is one of the worst places on LinkedIn for a typo to appear (and really a sloppy mistake).

Sadly, the error received even more attention when the Typo in the subject line! comment was posted, resulting in the potential exposure to hundreds of other connections on LinkedIn. How’s that for adding insult to injury?

I don’t believe the commenter intended any harm but unfortunately made a poor choice in the approach to pointing out the typo to the 1st-degree LinkedIn connection. Sending a private message to the person – instead of publicizing it to others – would have been the better choice.

Imagine the positive impact a simple private message like the following could have had in this case.

I was just surfing LinkedIn and noticed that the headline in your post today had a typo. Maybe you can correct it (or delete and repost) before others view it. Typos get the best of all of us sometimes.

Applying a touch of business etiquette in this particular instance – as well as others that I’ve observed on this social network – could have resulted in a positive outcome for both parties.

So slip on your business etiquette suit the next time you go surfing on LinkedIn because riding the waves without it can be hazardous to your brand and others.

Bruce Tieves is an accomplished freelance copywriter and brand aficionado. He specializes in creating buyer interest in products and services for businesses of all sizes.

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