Bruce’s Blog

The Gift of GAB

Seth Godin is blessed with the gift of GAB (Genuine Articulate Blogging).

In 60 seconds or less, he regularly influences my thinking with just a handful of choice words. Take this 99-word post for example:

Winner take all vs. local

Rule 1: If there’s no really good reason for a business to be done locally, it will migrate to the web.

Rule 2: Businesses that migrate to the web often have economies of scale, and those businesses quickly coalesce into just a few (or even one) winner.

The winning strategy for the local business or freelancer, then, is:

a. provide a product or service that truly works better when it’s local, and

b. do it in a way that works better when it’s small, custom, connected and not in search of economies of scale.

I read Seth’s blog – not skim it – because he enriches me with concise, thought-provoking copy. He’s mastered the gift of GAB.

I hope to do the same with my new blog.

If you can spare a minute (just one), check out my future posts.

Bruce Tieves is an accomplished freelance copywriter and brand aficionado. He specializes in creating buyer interest in products and services for businesses of all sizes.

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